noi.md
Noi.md is a bilingual information portal operating in Romanian and Russian, established in September 2010. According to Gemius data for the first 7 months of 2024, www.noi.md has consistently ranked first or second among Moldova's most accessed news websites participating in the Gemius study. An evaluation by the specialized website PressCheck.md shows that the noi.md portal publishes up to 50% original content, with the remainder sourced from other Moldovan and foreign media outlets. The portal has occasionally published unverified information that proved to be false, and its authors sometimes use "sensational" headlines to attract readers.
The noi.md website does not disclose information about its beneficiaries and funders, nor does it publish activity or financial reports. The "About us" section lacks information about the editorial staff and management.
The noi.md portal also produces video content, which is distributed through both its YouTube channel and Facebook page.
Key Facts
| Audience Share | Missing Data |
|---|---|
| Ownership Type | Private |
| Geographic Coverage | Transnational |
| Content Type | Free |
| Data Publicly Available | ownership data is easily available from other sources, e. g. public registries etc. |
| Media Companies / Groups | MLD Media |
Ownership
| Ownership Structure | Noi.md is owned by MLD Media LLC, which is in turn owned by 6 companies: Amatic LLC (26.43%), DAAC-Eco-Plant LLC (0.65%), Pielart JSC (27.06%), DAAC System Integrator LLC (37.17%), DAAC Hermes Grup JSC (2.16%), and Solar International LLC (6.5%). While all these companies are affiliated with Vasili Chirtoca's family, certain shares in them are also held by other individuals from the DAAC company group. Through Amatic LLC (100% subsidiary of DAAC-Eco-Plant LLC) Chirtoca family controls directly 26,43%. DAAC-Eco-Plant has 0,65% shares in MLD Media LLC, and has two equal shareholders: Valentina and Vasili Chirtoca. Through DAAC System Integrator LLC, Vasili Chirtoca owns 18.58% of shares in MLD Media LLC. So through the above mentioned companies Chirtoca family controls at least 45.66% of shares in MLD Media LLC. However, the remaining companies: Pielart JSC, DAAC Hermes Grup JSC and Solar International LLC are all part of the DAAC group of companies, which is also controlled by the Chirtoca family. An 18.58% share of MLD Media belongs to Oleg Carauș, through the company DAAC System Integrator LLC. Oleg Carauș is a business partner of Vasili Chirtoca at DAAC System Integrator LLC (50%). Oleg Carauș also holds the position of vice-president at DAAC System Integrator. |
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Media Companies / Groups
Facts
| Founding Year | 2010 |
|---|---|
| Founder | Vasili Chirtoca Through MLD Media SRL: Vasili Chirtoca, the founder of the noi.md portal, was born in 1958 in Odessa, Ukraine, former USSR. He is a well-known Moldovan businessman and politician and is often referred to in the press as "one of the richest Moldovans". Chirtoca is the chairman of the DAAC group, a conglomerate of companies active in the import, sale, and repair of automobiles; leasing; real estate; production and sale of cosmetics and perfumery products; fish farming; construction of hydraulic and agricultural machinery, information technologies, security, and protection, etc. |
| CEO | Constantin Burghiu Constantin Burghiu, MLD Media's administrator, is the son of the late writer and filmmaker Iacob Burghiu and the late mezzo-soprano Svetlana Burghiu. The noi.md website provides no information about MLD Media LLC's administrator, and despite our written request, the company has not shared his CV. |
| Contact | str. Calea Ieşilor, 10 mun. Chişinău Moldova, Republic of info@noi.md (+373 22) 508384/ (+373) 78300381 https://noi.md/md |
| Revenue | Missing Data |
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| Operating Profit | Missing Data |
| Advertising (in % of total funding) | Missing Data |
| Market Share | Missing Data |
| Headlines |
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| Meta Data | According to Gemius Audience data for the first 7 months of 2024, www.noi.md consistently ranks as either the first or second most visited news site among those participating in the Gemius study, based on monthly measurements. MLD Media LLC's administrator responded to MOM's email information request but did not answer our questions, instead recommending that we seek this information from the National Bureau of Statistics and the Public Services Agency. Additionally, the refusal to provide information was justified by "the need to protect confidential information, trade secrets, personal data and other...". | |
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| Documents (PDF) |