SFC MEDIA

Logo of SFC MEDIA

SFC MEDIA Limited Liability Company was registered in Moldova in 2021 and operates two TV stations - ONE TV and Star TV. The company is currently 100% owned by Dan Pascari. Initially, he also worked as the manager of the channel, but later Ana Butnariuc took over that role. 

In 2022, SFC MEDIA SRL, together with Mi Pharma 2022 SRL, founded MY TV SRL, a company specialising in the production of films, videos and television programmes. The company is managed by Adrian Coropceanu, who has spent the last ten years at General Media Group SRL, the company that oversees the media empire of oligarch Vlad Plahotniuc, first as production director and later as technical director.

Key Facts

Business FormCommercial / For-profit
Legal FormLimited Liability Company
Business SectorsThe broadcasting activity for the broadcasting of program services by terrestrial radioelectric and/or by any means of telecommunications other than terrestrial radioelectric ones, Activities of advertising agencies, Retail trade in non-specialized stores, predominantly selling food, beverages and tobacco, Intermediaries in the trade of foodstuffs, including beverages, and tobacco, Non-specialized wholesale of food, beverages and tobacco, Non-specialized wholesale trade, Intermediaries in trade with various products, Retail trade carried out outside shops, stands, kiosks and markets, Retail trade through order houses or the Internet, Broadcasting activities of radio programs, Production and broadcast activities of television programs, Cinematographic, video and television program production activities, Cinematographic, video and television program post-production activities, Distribution activities of cinematographic films, videos and television programs, Projection of cinematographic films, Audio recording activities and music editing activities, Electronic communications activities via cable networks, Electronic communications activities via wireless networks (exclusively via satellite), Electronic communications activities via satellite, Other electronic communications activities

Ownership

Individual Owner

Media Outlets

Other Media Outlets

Other Online Outletsinfo1.md
tvstar.md

Facts

Other Media Businesses

Media Company : MY TV SRL (50%)

Founding Year2021
Founder
  • Dan Pascari

    În spațiul public nu există prea multe informații despre Dan Pascari. Acesta a fost administrator al Panesta SRL, care are aceeași adresă juridică ca și postul de televiziune pe care l-a fondat. Totodată, în raportul de activitate pentru 2023, depus la CA, Pascari indica faptul că 34% din veniturile postului TV provine dintr-un împrumut de la Panesta Group SRL. Această companie a fost fondată de Nicolae Pavelescu și Eugenia Jelihovschi, mama lui Petru Jelihovschi, fostul director al Prime TV, televiziune a cărei licență este acum suspendată și care face parte din imperiul mediatic al oligarhului Vlad Plahotniuc. Conform CV-ului prezentat de compania SFC Media SRL, Dan Pascari are studii în drept, în 2014-2015 a activat în Serviciul juridic al unor instituții de stat, iar în 2017 - 2021 a fost inspector superior revizor al Secției control a Departamentului Înmatriculare a Mijloacelor de Transport și Calificarea Conducătorilor Auto. În septembrie 2024 a devenit administrator al companiei SRL Rentparc.

Employees32
ContactAlba-Iulia street, no. 190/2
app. 31
MD-2071 Chisinau municipality
sfcmedia28@gmail.com
0-799-98-105
Tax / ID Number1021600004530
RevenueMDL 352,500 / USD 19,700 (2023)
Operating Profit0 (2023)
Advertising (in % of total funding)MDL 345.500 / USD 19.300 (2023, 98%)
Executive Board
  • Dan Pascari

    See above

  • Ana Butnariuc

    Adminitrator - Ana Butnariuc is a journalist with 17 years of experience in TV.  She has previously worked as an editor-in-chief of Prime TV. She was previously a reporter at DECA-press and SP newspaper in Bălți, as a correspondent at ProTV Chisinau, as well as editor and producer with Moldovan TV channels Publika TV and Prime TV. She also has a background in pedagogy, with five years of experience as an educator.

  • Natalia Chelseu

    Chief Accountant

Headlines
Passive Transparency
upon request, ownership data is easily available from the company/channel
Meta Data

Details about the company holding broadcast licenses for Star TV and One TV were obtained from the Audiovisual Council. Advertising data is not publicly available. Following the MOM team's request, SFC Media SRL provided Dan Pascari's CV, information about Petru Jelihovschi's role at both television stations, details about the company's managed portals, and data regarding employee numbers, income, profits, advertising revenue, and executive board membership. In response to the MOM team's information request, the company reported that it did not generate profit in 2023, as ONE TV and STAR TV licenses were only finalized in September 2023, and audience measurements for both television stations began in December 2023.

Sources
Documents (PDF)
  • Extras din Registrul de stat al persoanelor juridice privind: Societatea cu Răspundere Limitată SFC MEDIA
    File
  • CV-ul lui Dan Pascari
    File
  • Răspunsul companiei SFC Media SRL
    File