PROTV Chisinau

Logo of PROTV Chisinau

PROTV Chisinau was launched in 1999 by Pro Digital SRL (formerly Mediapro SRL), a company established by CME Media Enterprises BV, marking one of the first private TV  stations in Moldova.  The media company managing the TV station has been led by Cătălin Giosan since its establishment.

In December 2008, the Audiovisual Council (CA) notified the TV station that its broadcasting license was set to be withdrawn, citing a regulation stipulating that only broadcasters with licenses granted under the 2006 Broadcasting Code were automatically eligible for renewal. According to the CA, broadcasters licensed under the 1995 law, like PRO TV Chisinau, were required to participate in a competitive procedure. PRO TV Chisinau contested this decision in court, and the Supreme Court of Justice ruled in its favour.

PROTV Chisinau was the only TV station to broadcast live coverage of the April 2009 protests in Chisinau, including the foreign TV channels.

The schedule of Pro TV includes three news bulletins, a political talk show ("In profunzime"), entertainment programs ("iSănătate", "O seară perfectă” (A Perfect Evening) and „Gusturile se discută”" (Tastes are Discussed"), as well as movies and TV series.

Pro TV’s funding comes from advertising revenues and grants from international organizations.

Key Facts

Audience Share4,79%
Ownership TypePrivate
Geographic CoverageNational
Content TypeFree
Active Transparency
company/channel informs proactively and comprehensively about its ownership, data is constantly updated and easily verifiable
Media Companies / GroupsÎCS Pro Digital

Ownership

Ownership Structure

PRO TV Chisinau is owned by Pro Digital SRL, which is 100% owned by CME Media Enterprises BV, registered in the Netherlands. CME Media Enterprises BV is fully owned by TV Holdco BV, also based in the Netherlands. TV Holdco BV, in turn, is entirely owned by PPF TMT Bidco 2 BV, founded by PPF Group NV.

PPF Group NV has several shareholders: Redimco SARL (0.535%), founded in Luxembourg by Ladislav Bartonicek from Czech Republic; Flowervale SARL (0.535%), founded in Luxembourg by Belgian Jean Pascal Pierre A. Duvieusart ; PPF Holdings BV (14.3%); and Renata Kellnerova from Czechia(50.77%). Renata Kellnerova is also a majority shareholder (60%) in PPF Holdings BV, alongside her four children—Petr, Anna, Lara, and Marie Isabella—each holding 10% of PPF Holdings BV and 8.46% of PPF Group NV.

Data from the Audiovisual Council indicates that Renata Kellnerova is the ultimate beneficiary of PRO TV Chisinau.

Minority Shareholders - 1.07%: The minority shareholders include Redimco SARL, with 0.535%, a company founded in Luxembourg by Czech Ladislav Bartonicek; Flowervale SARL, with 0.535%, a company founded in Luxembourg by Belgian Jean Pascal Pierre A. Duvieusart.

Individual Owner

Media Companies / Groups

Facts

Founding Year1999
CEOTraian-Cătălin Giosan

Traian-Cătălin Giosan has been the General Director of Pro TV Chisinau since the establishment of the channel in 1999.

He holds a Master’s degree in Business Administration.

Giosan has shares in several businesses. In addition to his role as Director of Pro Digital SRL, he co-founded three other companies with Dorin Recean, the current Prime Minister of Moldova: Delta Consulting SRL (now liquidated), Performa SRL, and Food Network SRL. The third founder of the latter is Sphera Franchise Group SA, the franchisor of the American restaurant chain KFC in Moldova.

Editor-In-ChiefDiana Guțu

Diana Gutu - news director - has been working at ProTV Chisinau since 2016. No public information is available about her professional background or education.

Other Important PeopleLorena Bogza

Lorena Bogza has been a journalist at Pro TV since 1996. Since 1999 , she has been the presenter of the channel’s  main talk show, "In profunzime" (In depth). Initially, "In profunzime" was a segment within the news program, but it later transitioned to feature interviews with civil servants, and since 2004, it has been filmed on set. Lorena Bogza is a trained philologist. In 2009, she was awarded the Order of the Republic by Moldovan President Mihai Ghimpu. She received a number of awards in Moldova for her journalistic work.

In 2014, she married Iurie Nastas, who was serving as a city councilor representing the Liberal Party at the time.

ContactPROTV Chișinău
str. Petru Maior 7
Chișinău
office@protv.md
(+373) 79400508, 022 21-36-45
https://protv.md/
RevenueMDL 38,046,715 / USD 2,129,983 (2023)
Operating ProfitMDL - 120,401 / USD - 6,737 (2023)
Advertising (in % of total funding)Missing Data
Market ShareMissing Data
Headlines
Meta Data

Audience data was collected from three different sources: from the TV MR MLD company, which is the official representative of the Nielsen company, the Audiovisual Council, and the company Xplane, which polls viewer preferences. According to Nielsen, Pro TV had an audience share of 4.79% in the first six months of 2024. The Audiovisual Council reported that Pro TV had an audience share of 4.68% in the first quarter of 2024. Additionally, Xplane found that 24.7% of people who watched TV in the spring of 2024 chose Pro TV. Details about the company that obtained the broadcasting license for Pro TV were provided by the Audiovisual Council. Market share data is not available. Information about the news director, Diana Gutu, is not publicly available, and when MOM requested her CV, she declined to provide it.

Sources
Documents (PDF)