The Public Association "Media Alternativă" was registered on March 13, 2017, initially led by journalist Natalia Morari, who had hosted several political programs on TV7. The original co-founders included journalists Mariana Rață and Ion Terguță, political analyst Igor Boțan, and TV7 director Cristina Guțu.

Following TV7's rebranding to TV8 in June 2017, the Broadcasting Coordinating Council (now Audiovisual Council) approved the transfer of the station's broadcasting license to the Public Association "Media Alternativă" in December 2017. The association operates as a non-profit organization and is also registered as the founder of "Alternativ Press Group" LLC (established April 25, 2017), which manages TV8's commercial advertising under Natalia Morari's direction.

The current founding members are Igor Boțan (President), Mariana Rață-Vremea, Viorica Tătaru Craițămîndră, and Svetlana Buza. The Board of Directors includes Igor Boțan as President, Nicolae Loghin (Senior Consultant at CICO), Vasile Tofan (Senior Partner at Horizon Capital Investment Fund and Chairman of Purcari Chateau Winery's Non-Executive Board), Maia Metaxa (Director of Moldova's School of Journalism), and Vadim Vieru (lawyer at Promo-LEX Association and former President of the Young Lawyers Association).

The AO Media Alternativa Association is governed by the General Assembly, composed of association members. The main responsibilities of the Assembly are to: 

- Appoint members of the Board of Directors; 
- Approve the activity plan and report of the Board; 
- Elect the President of the Association; 
- Make major decisions related to the association's activities (reorganization, joining local or international unions or structures, dissolution).

The activities of AO Media Alternativa are managed by the association's Board of Directors, consisting of 6 members. The Board, by voting, adopts: 

- the budget and activity plan for the association, TV8, and the website;
- the activity report of the management of TV8 and tv8.md;
- appoints the television director through a selection process; 
- appoints the general producer and Senior Editor on the recommendation of the director; 
- adopts the development strategy, policies, and other internal documents of the association.