Nata Albot
Nata Albot is a journalist, blogger, civic activist, former television producer, media manager, communicator, copywriter, entrepreneur, and event organiser. She began her journalism career at age 16, working at Pro TV and working as director of Pro FM Moldova. In 2008-2009, she directed the Academy and presented the daily agenda at Fabrica de Staruri. In the same year, she started writing on her personal blog, nataalbot.md, and produced "American Adventure" for TV7.
In 2010, Nata Albot joined Jurnal TV, becoming the network's general producer a year later. During this period, she produced "Deșteptarea" and later co-hosted "Ministerul adevărului" and "Sare și piper," entertainment shows focusing on current events. In 2013, she left television and moved to Canada with her new husband and former Jurnal TV colleague, Andrei Bolocan. Since 2017, together with Bolocan, she has hosted and produced "Internetu' Grăiește," initially broadcast on Facebook and YouTube, and from 2019 on TV8, analysing current events in Moldova and its diaspora.
Albot has organised numerous events and festivals. In 2010, she founded the NGO Klumea, through which she organised festivals including "Christmas Tree Ball," "Mai Dulce," "IaMania," "Hodina," and "Lavender Fest." Since November 2013, she has served as director of Koolture Tricolore in Montreal, Quebec, Canada, organising various events for the Moldovan diaspora. Through these events and festivals, Nata Albot actively promotes local culture, supports local producers, and showcases Moldovan folk traditions, originality, and authenticity of crafts. In 2017, she partnered to open an online store selling local producers' products, which closed in 2023 due to sustainability issues.
Nata Albot has authored two cookbooks. She also ventures into rural tourism. After purchasing an old house in Pohrebea village in 2019, she decided to renovate it into a guesthouse, creating "Doi hulubași." The business received €10,000 in European funding for energy installations.
In 2023, Albot returned to Moldova, launching a new YouTube podcast "Mulțumesc pentru întrebare," interviewing notable personalities from Moldova and beyond, including Maia Sandu, Mircea Geoană, Dumitru Alaiba, Cătălin Lungu, Andrei Bolocan, Marcel Lazăr, Alex Buretz, Alexandru Comerzan, and Andrei Porubin. Albot provides online promotion through her social networks and consulting for small businesses.
She vocally promotes democratic values, maintains pro-European views, and supports the PAS party and President Maia Sandu. She has organised diaspora events encouraging voter participation in the European integration referendum and publicly opposed Russia's full-scale war against Ukraine. She has spoken against Vladimir Plahotniuc, Ilan Șor, Igor Dodon, Veaceslav Platon, Aleksandr Stoianoglo, and Renato Usatîi, while advocating for feminist, egalitarian, and non-discriminatory principles.
Nata Albot has been involved in several controversies. In 2021, she entered the parliamentary election campaign on the PAS list but withdrew following a scandal initiated by Gheorghe Cavcaliuc, leader of the PACE party and former deputy chief of the General Police Inspectorate (2014-2019), who publicised information about a 2017 incident at Chișinău International Airport involving 0.78 grams of Cannabis.
In 2021, she and Andrei Bolocan became embroiled in a conflict with Chișinău mayor Ion Ceban. Following an episode of "Internetu' Grăiește" where they satirised Ceban and his wife's official income, Ceban threatened Bolocan and revealed that Albot's organisation "KLumea" had received 60,000 MDL from the Chișinău mayor's office for promoting the Online Education Digital Library.
Previously, Albot maintained a friendship with journalist and 2024 presidential candidate Natalia Morari. After the scandal revealing Morari's relationship with fugitive Veaceslav Platon, Albot condemned the journalist's lack of professional ethics. During the electoral campaign, Albot criticised Morari, emphasising her representation of Platon's interests, with whom she has a child.
Another controversy arose in 2020 when, during an episode of Internetu' Grăiește, Albot and Bolocan allegedly mocked Elena Pahomova's post, published photos of her children, and called for public action. Pahomova filed a complaint with the Audiovisual Council, resulting in two fines of 10,000 MDL and 5,000 MDL for TV8. The television station subsequently challenged these decisions in court, while Pahomova filed a separate lawsuit against TV8.
Key Facts
| Social Media Accounts | ||||||
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| Platform | User Name | User Handle | Followers | Following | Likes | Views |
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Internetu' Grăiește | InternetuGraieste | 72,000 | 54 | ||
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Nata Albot | nataalbot | 98,700 | 4,406 | ||
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Internetu' Grăiește | InternetuGrăiește | 33,000 | 7,843,013 | ||
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Nata Albot | nataalbot | 3,446 | 132 | ||
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Nata Albot | @nataalbot | 6,788 | 20 | 77,800 | |
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Nata Albot | nataalbotofficial | 131,000 | 136 | ||
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Nata Albot | nataalbotofficial | 131,000 | 136 | ||
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internetugraieste - Nata Albot | internetugraieste | 7,130 | 70 | ||
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Two Doves Casa | twodovescasa | 2,595 | |||
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nata albot | @albotnata | 14,100 | 2,542,829 | ||
| Data Publicly Available | ownership data is easily available from other sources, e. g. public registries etc. |
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| Language | Romanian, Russian |
| Founding Year | 2009 Nata Albot gained popularity on social networks in 2009 with the launch of her personal blog, nataalbot.md. That same year, she created a YouTube channel. In 2010, she established her personal Facebook account and page, as well as a Twitter account (now X). In 2012, she created an Instagram page. In 2017, together with her husband Andrei Bolocan, she launched the YouTube live show "Internetu' Grăiește" (The Internet Speaks). TikTok was the latest platform she joined in 2019. |
Ownership
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Facts
| Topics Covered / Focus Areas | Nata Albot's main areas of interest include social issues, culture, lifestyle, and. She adapts her messages to each platform and format she has adopted. On “Internetu' Grăiește," she discusses current events, including political, social, and justice-related topics. On Facebook and Instagram, she reflects on current issues, social phenomena, motherhood, and feminism. Through her organised events and festivals, she promotes local tourism, culture, and traditions. |
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| Views / Values / Political Stances | She is an active and vocal supporter of the PAS party, Moldova’s president Maia Sandu, and Moldova's European integration. She has publicly opposed Russia's full-scale war against Ukraine and has spoken against various political figures including Vladimir Plahotniuc, Ilan Șor, Igor Dodon, Veaceslav Platon, and Aleksandr Stoianoglo. She advocates for democratic principles, feminist values, egalitarianism, and non-discrimination, while fighting against misogyny and sexism. |
| Mode of Delivery | Short videos on Instagram, Facebook, TikTok. Stories and reels on Facebook, Instagram. Photos and texts (both short and long-form) on Facebook, Instagram. Texts, shares, and videos on Telegram. |
| Reputation | Nata Albot generally maintains a positive public image. She quickly gained public sympathy through her honest and open discussion of social and political issues. She is known for her civic involvement in projects promoting local culture, traditions, and products. Her direct and sometimes harsh expression has earned her both supporters and critics. She has used her platforms to support social initiatives and comment on issues related to corruption, justice, and other aspects of public life in Moldova. Her shows, including "Ministerul Adevărului" (Ministry of Truth) and "Internetu' Grăiește," have been noted for their incisive analysis of social dysfunction, which has brought her popularity among young people interested in social change but also rejection from some institutions and public figures. She has engaged in various conflicts with politicians and public figures, including Chișinău mayor Ion Ceban, after critically commenting on his and his wife's activities with Andrei Bolocan. They also had a conflict with Elena Pahomova, who accused them of harassment. However, the public doesn't perceive her as scandal-prone, but rather as someone who challenges her political and ideological opponents. In journalistic circles, she is viewed as a professional. She also maintains the image of a family person with feminist views who fights against sexism and discrimination. |
| Target Audience | Nata Albot's primary audience consists of young Romanian-speaking women with children, both from Moldova and its diaspora. |
| Part of Network or Campaign | She has collaborated with three television networks. At Pro TV, she worked as a news presenter and served as director of Pro FM radio station. She then worked with Jurnal TV, where she produced shows "Deșteptarea" (The Awakening) and "Sare și Piper" (Salt and Pepper). She hosted "Ministerul Adevărului" (Ministry of Truth) and "Sare și Piper," later becoming Jurnal TV's general producer. Currently, she collaborates with TV8, where "Internetu' Grăiește" is broadcast. |
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| Cross-Posting & Friends | On her podcast "Mulțumesc pentru întrebare" (Thanks for Asking), she has conducted numerous interviews with Moldovan politicians and personalities from various fields, both domestic and international, including Mircea Geoană, Dumitru Alaiba, Cătălin Lungu, Andrei Bolocan, Marcel Lazăr, Alex Buretz, Alexandru Comerzan, and Andrei Porubin. During the 2024 presidential election campaign, she conducted a complementary interview with Maia Sandu. She promotes her husband, Andrei Bolocan, on her social media pages. |
| Endorsements & Recognitions | Nata Albot received three notable awards. VIP Magazine named her "Woman of the Year" in 2010. In 2011, she was awarded by UN Moldova for her campaign against discrimination of children with physical disabilities. Her cookbook "Moldova from My Mother's Kitchen" won the title of best Eastern European Cookbook at the 2017 Gourmand World Cookbook Awards. |
| Business Model | Business Ventures: Nata Albot has founded two companies: Produs Acasă SRL (established 2017): She owns 51% of the share capital, managing an online local products store. Colț de Rai SRL (established 2020): Managed by her mother, this company operates her hospitality business - the Doi Hulubași guesthouse. |
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